Education
Iona College, New Rochelle, NY
Iona College, New Rochelle, NY
Bachelor of Arts in Mass Communications Concentration in Journalism
September 2019 - May 2021
GPA: 4.0 with Honors
September 2005 - May 2009
Relevant Experience
Freelance Communications Consultant
- Develop, plan, and execute extensive strategic communications compaigns
- Identify clients needs through research and analysis
- Establish and maintain local media and press contacts, pitch written communications and events of clients
- Increase social media following through paid media and boosting
- Continually capture and analyze social media metrics, insights, and best practices to optimize online presence
February 2024 - Current
Communications Manager
- Research and write press releases for all upcoming events
- Establish local media contacts and pitch YWCA Greenwich events and stories
- Plan and execute strategic Facebook advertising campaigns surrounding current events
- Maintain daily website updates using WordPress
- Fundraising event planning including marketing collateral, donor relations, and coordination
- Develop and implement enhanced communication strategies both internally and externally
February 2023 - Current
Bantam Tools, Peekskill, NY
Digital Marketing and Sales Coordinator
- Developed extensive email marketing and drip campaigns using Mailchimp resulting in a 29% increase in customer audience
- Fulfilled comprehensive A/B testing, expanding open conversion rates by 13%
- Created training program for sales, fulfillment, and research & development associates
- Managed all incoming sales inquiries, quotes, and customer support
- Increased incoming sales by 146% through Shopify
- Maintained and expanded client relations while providing extensive customer relations support
- Traveling brand representative utilizing in-house brand map and voice
October 2021 – January 2023
Larchmont Temple, Larchmont, NY
Communications Manager
- Managed all digital communications to the staff and congregation using ShulCloud software
- Monitored and updated website and social media Facebook, Twitter, and Instagram accounts daily
- Built promotional ads using Photoshop and InDesign when making and PR kits for upcoming events
- Created, edited, and uploaded video content using iMovie, Stream Spot, Zoom, and YouTube
November 2020 – April 2021
Make-A-Wish Hudson Valley, Tarrytown, NY
Campaign Advisor
- Developed social media copy for Make-A-Wish Hudson Valley Facebook, Instagram, and Twitter
- Coordinated pitch meetings with Make-A-Wish team members, and worked in conjunction with the Make-A- Wish Hudson Valley director and social media manager
- Implemented branding slogan and messaging for Spring 2020 media campaign
- Provided written material such as press releases and feature stories for the Make-A-Wish website and newsletter
January 2020 – May 2020
College of New Rochelle New Rochelle, NY
Media Relations Intern
- Press release, media release, news, website, professional email, and correspondence collegiate writing
- Interviewed, researched, and used correct quoting using AP Stylebook
- Collaborated with college faculty regarding event planning, as well as cataloging and engineering sound clips
- Social media posts, interaction and communications through certified Twitter, Instagram, and Facebook accounts
- Contributed to post-crisis organization and management
January 2019 - May 2019